You had a laurel home shop? What shop, Laurel? Where is it? What are you selling?
Russel Sofa by CR Laine (with the tag still on!)
(yes, that’s from my recent installation. Of course, it’s just the upholstered pieces)
Oh my, so many questions! But, I promise that I will answer them all and then some.
The Tale of the Laurel Home Shop
Back in November 2012, I had a little e-commerce shop. 99.9% of you probably don’t know this. 10 months later, it blew up. By that I mean, all of the coding got effed up during a routine update. The result is that it was hideously deformed is the best way to describe it. (long boring story)
It would’ve cost me a LOT to get it fixed, so I took the whole thing down because I’m trying to convey casual elegance not seriously demented.
Besides, no one bought anything.
Alright, I cannot tell a lie. I sold ONE little pendant light. lol
Obviously, I had no idea what I was doing.
I had it all backwards.
Still… I have been wanting to diversify my business and not depend entirely on local clients to support my need for an occasional crust of bread, shelter and milk for the children. In addition, it costs beaucoup bucks to keep this website running. It’s not just internet and hosting fees… Something is always going wrong and I have to pay the real geeks to help me out.
Therefore, I’ve been researching ways to make a few shekels without pimping myself out.
I promise on a stack of paint chips, that I Laurel Bern, will NEVER EVER SELL OUT or spam my readers.
Are you with me? Do you care? I hope this isn’t too boring…
(Here’s one of my fave barrel chairs upholstered this time in a wonderful China Seas printed damask.)
I’m talking about monetizing a blog
and this applies to anyone with a website/blog in any business.
Five years ago, just about everyone would look at you like you had six heads if you said that you wanted to earn a living from your blog. Today people are beginning to come around to understanding that blogging is a real profession. Did you know that there are people who make annual SEVEN FIGURE INCOMES – purely from blogging!
Yes, you heard that right. They make well over a million dollars a year from running a blog.
ahem… I bet I have your attention now! ;]
Yes, yes. I know the next question because it was mine too.
HOW do they do that?
I will tell you right now. It’s not usually one thing. Most successful bloggers have multiple income streams.
Ways to Make a Shitload of Money Blogging
- sell e-books*
- receive $ from sponsored posts
- receive $ from sponsors who advertise
- sell online courses, training, seminars and webinars
- create members only networking and information groups for a fee
- sell products both tangible and digital.
- provide a service either local or long-distance
(A digital product would be something like 12 no-fail paint color palettes, if I was selling them instead of giving them away.)
*Please beware of
cretins people selling e-books about HOW to make money blogging. Sometimes, the ONLY WAY they’ve made money is by selling e-books! yeesh!)
The last way to make money are through AFFILIATE LINKS/SALES.
I find that most people have no idea what that means. Then, there are those that do know what it means but find it kind of tacky or even unscrupulous.
And it can be, but more about that in a sec.
First of all, what IS an affiliate link? Again, some people know but a lot of people don’t. One thing I hate is reading a post where some
idiot person assumes I know the jargon or even worse an acronym I guess I’m supposed to know but don’t.
It’s pretty simple. An affiliate link means that the blogger puts links or banner ads on their site for products sold on another website. The blogger then either makes money through clicks on the links or through direct sales— a small commission– that is if someone buys something.
Are you still with me?
Of course it is tacky (beyond tacky!) if someone is posting a lot of garbage products/links purely to make a quick buck. Or targeting a certain group to click on a link by promising a proven way to enhance fill in the blank. ;] Indeed, there’s smarmy marketing everywhere.
And–truthfully, nobody is going to be able to get rich much less retire from affiliate links, but it does help pay for blog/site related expenses.
In addition, the site I joined to help me create this curated “shop” is a helluva lot of fun. And the really cool thing. It’s not just a one picture banner ad, but a whole bunch of pretty stuff I’ve put together for you. It’s a win/win. I can make a few pennies and once in a while, it’ll give me something interesting (I hope, to talk about). And… if it doesn’t work out, at least I didn’t fork out thousands of dollars.
So, please enjoy the new shop. I’ll be adding more pages, but thought it would be fun to begin with blue and white.
And I’ll leave you now with a couple more images from the new job.
First a before shot of a well-worn chair.
and then the after
Yes! That’s the same chair in a wonderful stripe from Schumacher. My upholsterer is a genius! We put the chairs and sofa on a strict diet and the result is some sleek stylish pieces. We also took off the skirt on the chairs which I love. That’s Mario, drapery installer for day two. (here’s the post about day I if you missed it and are curious) The drapes needed some adjusting but will go up next week. All the rods are hung, so that will go quickly.
And the sofa also had a number done on her. Fabulous pillow in betwixt fabric by Celerie Kemble for Schumacher.
Please have a lovely Sunday!