The Laurel Home Shop Is Back? Much News to Share!


You had a laurel home shop? What shop, Laurel? Where is it? What are you selling?

 laurel-home-shop-cr-laine-sofaRussel Sofa by CR Laine (with the tag still on!)

(yes, that’s from my recent installation. Of course, it’s just the upholstered pieces)


Oh my, so many questions! But, I promise that I will answer them all and then some.

The Tale of the Laurel Home Shop

Back in November 2012, I had a little e-commerce shop. 99.9% of you probably don’t know this. 10 months later, it blew up. By that I mean, all of the coding got effed up during a routine update. The result is that it was hideously deformed is the best way to describe it. (long boring story)

It would’ve cost me a LOT to get it fixed, so I took the whole thing down because I’m trying to convey casual elegance not seriously demented.

Besides, no one bought anything.

Alright, I cannot tell a lie. I sold ONE little pendant light. lol

Obviously, I had no idea what I was doing.

I had it all backwards.

Still… I have been wanting to diversify my business and not depend entirely on local clients to support my need for an occasional crust of bread, shelter and milk for the children. In addition, it costs beaucoup bucks to keep this website running. It’s not just internet and hosting fees… Something is always going wrong and I have to pay the real geeks to help me out.

Therefore, I’ve been researching ways to make a few shekels without pimping myself out.

I promise on a stack of paint chips, that I Laurel Bern, will NEVER EVER SELL OUT or spam my readers.

Are you with me? Do you care? I hope this isn’t too boring…


(Here’s one of my fave barrel chairs upholstered this time in a wonderful China Seas printed damask.)

I’m talking about monetizing a blog

and this applies to anyone with a website/blog in any business.

Five years ago, just about everyone would look at you like you had six heads if you said that you wanted to earn a living from your blog. Today people are beginning to come around to understanding that blogging is a real profession. Did you know that there are people who make annual SEVEN FIGURE INCOMES – purely from blogging!

Yes, you heard that right. They make well over a million dollars a year from running a blog.

ahem… I bet I have your attention now! ;]

Yes, yes. I know the next question because it was mine too.

HOW do they do that?

I will tell you right now. It’s not usually one thing. Most successful bloggers have multiple income streams.

Ways to Make a Shitload of Money Blogging

  • sell e-books*
  • receive $ from sponsored posts
  • receive $ from sponsors who advertise
  • sell online courses, training, seminars and webinars
  • create members only networking and information groups for a fee
  • sell products both tangible and digital.
  • provide a service either local or long-distance

(A digital product would be something like 12 no-fail paint color palettes, if I was selling them instead of giving them away.)

*Please beware of cretins people selling e-books about HOW to make money blogging. Sometimes, the ONLY WAY they’ve made money is by selling e-books! yeesh!)

The last way to make money are through AFFILIATE LINKS/SALES.

I find that most people have no idea what that means. Then, there are those that do know what it means but find it kind of tacky or even unscrupulous.

And it can be, but more about that in a sec.

First of all, what IS an affiliate link? Again, some people know but a lot of people don’t. One thing I hate is reading a post where some idiot person assumes I know the jargon or even worse an acronym I guess I’m supposed to know but don’t.

It’s pretty simple. An affiliate link means that the blogger puts links or banner ads on their site for products sold on another website. The blogger then either makes money through clicks on the links or through direct sales— a small commission– that is if someone buys something.

Are you still with me?

Of course it is tacky (beyond tacky!) if someone is posting a lot of garbage products/links purely to make a quick buck. Or targeting a certain group to click on a link by promising a proven way to enhance fill in the blank. ;]  Indeed, there’s smarmy marketing everywhere.

And–truthfully, nobody is going to be able to get rich much less retire from affiliate links, but it does help pay for blog/site related expenses.

In addition, the site I joined to help me create this curated “shop” is a helluva lot of fun.  And the really cool thing. It’s not just a one picture banner ad, but a whole bunch of pretty stuff I’ve put together for you. It’s a win/win. I can make a few pennies and once in a while, it’ll give me something interesting (I hope, to talk about). And… if it doesn’t work out, at least I didn’t fork out thousands of dollars.

So, please enjoy the new shop. I’ll be adding more pages, but thought it would be fun to begin with blue and white.

And I’ll leave you now with a couple more images from the new job.

First a before shot of a well-worn chair.


and then the after


Yes! That’s the same chair in a wonderful stripe from Schumacher. My upholsterer is a genius! We put the chairs and sofa on a strict diet and the result is some sleek stylish pieces. We also took off the skirt on the chairs which I love. That’s Mario, drapery installer for day two. (here’s the post about day I if you missed it and are curious) The drapes needed some adjusting but will go up next week. All the rods are hung, so that will go quickly.


And the sofa also had a number done on her. Fabulous pillow in betwixt fabric by Celerie Kemble for Schumacher.

Please have a lovely Sunday!



5th edition rolodex-post-graphic - November 2018 - A unique shopping guide with hundreds of sources created by Laurel Bern

  • Jessica - May 29, 2015 - 1:45 AM

    Laurel, my husband and I are in the middle of a bedroom revamp that has included installing new carpet, repainting, and putting in built-in bookshelves- with all work done by us! While spending hours looking for (good) design inspiration, I happened upon your blog, which I have been enjoying so much! You are entertaining, a delight, really! You have excellent advice, beautiful pictures, and it’s entertaining to boot. keep it up!ReplyCancel

    • Laurel Bern - May 30, 2015 - 10:05 AM

      Hi Jessica,

      Thanks so much for your lovely comment! I love sharing my years of experience and writing the blog. Unfortunately, I have discovered a really seamy side to all of this. I may actually do a post about it one day. Oh, to be clear, it’s not with the readers. Sure Occasionally there’s some misery who wants to spread it around but it’s people like you who make it all worthwhile! Thanks for stopping by!ReplyCancel

  • Jill Schroyer - May 18, 2015 - 7:09 PM

    Hi Laurel~I’m living vicariously and learning voraciously! love your blog!


    • Laurel Bern - May 18, 2015 - 9:30 PM

      Jill! So nice to “see” you here! How are you doing? Thanks for stopping by!ReplyCancel

  • Leslie Sinclair - May 18, 2015 - 1:30 PM

    Wishing you all the best!! xo LeslieReplyCancel

  • Nancy Calvert - May 17, 2015 - 10:35 PM

    THANK YOU, LAUREL BERN! You are one generous and informative girl, I cannot believe what all I have learned from you in a mere few months. You are gifted and you are transparent and I find both traits quite compelling. I’m listening, I’m taking notes and when I grow up (should be soon as I’m 64) I want to be you!
    All ears in HoustonReplyCancel

    • Laurel Bern - May 19, 2015 - 8:35 AM

      Ahhh, Nancy… you’re so sweet. It’s kind comments like this that spur me on. And just so you know, if you see this comment… I don’t plan on ever “growing up” and you don’t have to either! I find that “grown ups” tend to take themselves way too seriously.ReplyCancel

  • Chris - May 17, 2015 - 12:42 PM

    Good luck with your new shop, Lauren! Your on the right track. No need to actually have inventory that will tie up your money. All big box stores are doing the same thing. I have recently been shopping for lighting for my new, being remodeled house, and even Home Depot has thousands of lamps and lights up the ying yang now. One even for $22,000.000 marked down from $27,000.00! Same with Walmart and ebay (which is trying to get away from the auction image) and of course Amazon. I also own a on-line store in the beauty-field and sponsor bloggers big time. Good bloggers with a large readership, yet a small specialized nich, are worth more than conventional advertising avenues. Our product sells overwhelmingly, almost exclusively, through bloggers and affiliate sales. And you have a great blog that is very appealing and interesting. Personally I only subscribe to about 3 blogs, I am super picky and bored easily, but you deliver real content….love your blog!!ReplyCancel

    • Laurel Bern - May 18, 2015 - 9:24 PM

      Thank you so much Chris. I’m very flattered! It’s funny, I spent most of the day with a colleague who was visiting NY. She is worried that blogging is dead or dying. I’m not worried about that. But you hit the nail on the head. Boring blogs are in trouble. It’s not enough to have a half dozen pretty pics and call that a blog. But you get out of it what you put in it. I spend about 20 hours a week writing the blog and enjoy every minute of it!ReplyCancel

  • Angela Toledo - May 17, 2015 - 11:23 AM

    Best Wishes on your new adventure Laurel!! If you ever do an ebook on the business of design I’m your first client!!ReplyCancel

  • Debbie Viola - May 17, 2015 - 1:10 AM

    Congratulations on figuring out how to monetize your blog. I am an abstract/coastal artist and decorative painter on Long Island and am just starting to research the possibilities and had no idea it was even an option to make money blogging.

    By the way, your work is beautiful.

    Debbie Viola

    • Laurel Bern - May 17, 2015 - 10:56 AM

      Hi Debbie,

      Thank you so much! I had no idea either until I got into this and discovered people who have a full-time business blogging! Make no mistake, there’s no free lunch here. There are those who make insane promises about making tens of thousands in only one month. For a beginner, it could take ten months to see ten dollars!ReplyCancel